SIP technology uses the internet (VoIP) for voice communication, so can be cheaper than traditional phone lines, especially for international calls. Voice and data networks can be consolidated onto a single infrastructure, reducing the need for separate phone / date cabling.

SIP applications scale from small, personal communications to large-scale enterprise systems. As your business grows, you don’t need to invest in additional physical infrastructure, which makes scaling up (or down) a lot quicker and cheaper.

SIP telephony allows your employees to make and receive calls from any location, as long as they have an internet connection. SIP integrates with other comms tools, such as instant messaging, video conferencing, and email for effective team collaboration.

With a reliable internet connection, SIP can deliver high-quality voice and video calls. SIP systems support features like call forwarding, voicemail, conference calling, and automated attendants, improving the overall quality of service.

In the event of an issue and/or the main office comms being down, failover solutions such as routing calls to mobile phones or other locations will ensure continued communication for the business.

SIP can be integrated with your customer relationship management (CRM) systems, allowing for features like click-to-call or automatic logging of calls and interactions. It also integrates with cloud-based solutions (eg Microsoft 365), which is beneficial if you are looking to manage your telephony system without physical equipment.

SIP systems can offer presence features and information, which lets you see if a colleague is available, on a call, or away from their desk.

The SIP technology is widely used and continuously evolving. It works across different devices, operating systems and platforms, so you are not locked into a specific vendor or technology.